A Digital Storyteller, Social Media Strategist & Brand Consultant.
CV
Professional Summary
A dedicated digital storyteller, social media strategist, and branding consultant with six years of experience working with a variety of companies and organizations to elevate their marketing strategies and social media performance by establishing a clear brand story, and implementing effective marketing processes + operations. A diverse background in digital media production (film) and journalism that influences engaging transparent and relatable content.
Tierra Latrice offers a distinctive approach to marketing and branding, blending deep industry knowledge with a genuine, empathetic understanding of human connection. This enables her to craft authentic, resonant experiences that not only engage audiences but also foster meaningful relationships between brands and their customers. With a strong belief in the power of integrity, Tierra ensures that every strategy she develops aligns with a brand’s core values, delivering purpose-driven results that make a lasting impact.
Skills
Content Strategy Writing Campaign Management Branding
Social Media Management Influencer Marketing Team Collaboration Data Analytics Graphic + Web Design
Work Experience
Influencer Strategist
As a results-driven Influencer Marketing Strategist, Tierra manages end-to-end influencer marketing campaigns from talent discovery and strategy development to contract negotiation, campaign activation, budgeting, and performance analysis. In this role Tierra has worked to diversify and expand JOANN's influencer partnerships to ensure brand alignment and cultural representation. She is consistently leveraging data insights to inform and refine strategies for partnering with influencers who embody JOANN's values, resonate with their target audience, and whose platforms authentically align with the supported campaigns. Additionally, she works alongside campaign managers and merchants, to ensure consistent and compelling storytelling across all channels and programs that align with overarching brand goals.
Social Media Consultant
In her role as a Social Media Consultant for JOANN, Tierra managed the execution of targeted social media campaigns to maintain a consistent and impactful online presence, ultimately driving traffic and sales. She edited quality content, ensuring it was tailored to each platform and aligned seamlessly with the brand’s voice to engage and captivate the target audience. By closely monitoring industry trends and analyzing key performance metrics, Tierra offered optimized content strategies to maximize reach and performance. Additionally, she collaborated with cross-functional teams to maintain brand consistency across all channels, ensuring that every piece of content supports the overall marketing objectives and drove meaningful engagement and conversions.
Marketing Coordinator
As a Marketing Coordinator at We Can Code IT, Tierra managed and streamlined marketing efforts across departments, driving engagement and supporting company growth. She developed and executed comprehensive digital advertising strategies on Google and Facebook, significantly increasing lead generation and conversion rates. With expertise in WordPress and HubSpot Marketing, Tierra created compelling web content and crafted targeted email campaigns designed to nurture leads and build lasting relationships with the audience. Additionally, she played a key role in producing impactful copy and design materials that enhanced the brand’s voice and visual identity. Tierra also implemented strategic processes to optimize marketing communications, improving overall efficiency and collaboration across the organization.
Digital Experience Strategist
As a Digital Experience Strategist for "The Body: A Home for Love," a nonprofit organization supporting survivors of sexual assault, I leveraged insights to develop and implement a comprehensive strategy for engaging and supporting our audience with community centered content across channels. I led the digital team, overseeing collaborations, partnerships, and impactful campaigns that advanced our mission. My contributions were instrumental in shaping the organization’s narrative and core philosophy of healing (including the three healing pillars nourishment, alignment, and discernment) ensuring that we effectively served our community and fostered meaningful connections.
Education
AUG 2015 - DEC 2019
KENT STATE UNIVERSITY
Tierra graduated from Kent State University in December 2019 with a Bachelor of Science degree in both Journalism and Digital Media Production.
Interests
You can either find me nose deep in a good book or binge-watching a great show! I just love all things story! I enjoy traveling, spending time outdoors, trying new restaurants, and spending quality time with my favorite people. I am also a yogi! I became a certified yoga instructor in 2021 and I'm continuing my practice by establishing my own online yoga studio and teaching yoga within my community. Very often I enjoy exploring astrological birth charts and breaking down my family's sun, moon, and rising signs at gatherings. Yes, I'm that person! (p.s I'm an Aries sun, Sagittarius Moon, and Cancer Rising!) I'm a loving plant mom to 5+ plants in counting. Soon to be dog mom 🤞🏾 (I'm manifesting my pup!)